The field units of FPA continues to intensify their conduct of information, education and communication (IEC) campaign on the safe and judicious use of fertilizer and pesticides as they now maximize community radio in advancing the public information activities of the agency.
These FUs are the Cordillera Administrative Region (CAR), Cagayan Valley, Bicol Region, Central Visayas and Eastern Visayas. They have actively participated in the conduct of radio guestings through referrals by the DA Regional Offices and requests by local AM and FM radio stations.
In Cagayan Valley, FPA Region II has been given a weekly regular program by the DWDA 105.3Mhz FM, a community radio initiated by the Department of Agriculture Region II. Dubbed ‘FPA-R2 On Air’, the program is also being broadcasted through Facebook Livestreaming.
“It was part of our plan way back to use radio in our IEC activities since more farmers listen to radio. It is also a good venue for us to further promote food safety in the region,” said Henry Fronda, Regional Officer of FPA- Region II.
On the other hand, FPA-CAR headed by Regional Officer Rey Segismundo has consistently accomodated radio guestings in various radio stations in CAR like the Over Broadcast Media- Joy FM Radio 103.7, the official radio station of the province of Abra, and the Bombo Radyo- Baguio.
While on air, they have been discussing PD 1144, proper use of fertilizer and pesticides, fertilizer and pesticide handling and storage, pesticide first aid and management of poisoning cases, product stewardship program particularly on product labelling, and the Integrated Pest Management (IPM).